These days it’s more important than ever to be seen online as a freelancer; it’s one of the best marketing strategies you can leverage. Being active online and showing that you are professional and have good skills makes a huge difference if someone is ‘checking you out’ or searching for a freelancer. They also need to be able to find information on you quickly.
Here are some business tips for creating your own online brand:
Create a personal website or blog
This option gives you total control, but takes time and a bit of money to set up and maintain.
Get a free online portfolio
There are some excellent places on the web where you can easily display your work and a profile, and with some you can also interact with other members.
Make a LinkedIn profile
More important for non-creatives who don’t have a work portfolio – this site is like Facebook for business.
To help you get started on any of these the following articles should help:
(The titles will become active links when I publish each article in the coming weeks)
- How to get a free online portfolio
- Using Linked In for an online profile
- Creating a personal website to show your work and profile
- Creating a design blog to boost your profile