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5 great ways to promote yourself as an independent contractor

best marketing strategies for self promotionWritten by 1stContact

If you are an independent contractor in the UK – whether seasoned or new to the game – you might find the thought of self-promotion or coming up with self marketing ideas a little daunting. Here are five simple business tips to promote yourself and your business. Each step requires a fair amount of input on your part, but the payoff in each instance far outweighs the work. You may even have mastered a few of these steps already.

1. Have a killer CV

Does your CV look like every other CV on the planet, or does it look and feel more like the brochure of a successful business? If you are, for instance, an IT contractor and go simply by your own name; your CV should represent you and do a great job of promoting you and everything you have to offer a prospective client. Imagine if all company brochures were in black and white, the same size, and in the same font? First and foremost, make sure the text is the best it can be. Do not be afraid to use a professional CV Assist company like 1st Contact CV Assist. A few ideas include have a graphic designer do your CV as a full colour pdf with a great, professional picture of you; print your CV on recycled paper and bind it with straw, or print it onto a matchbook or serviette. Do whatever it takes to stand out and be remembered!

2. Have a team on your side (even if you’re a lone ranger)

Even if you are an independent contractor, there are many people who – if you get the relationship right – can help you tremendously along the way and make your life much easier. For instance: sign up to the right agencies and have the top people searching for positions suited to your qualifications; choose an Umbrella Company with personal service and a proven track; find an accountancy firm you actually enjoy dealing; follow the best bloggers and tweeters in your industry; network with industry leaders and get them on your side. Send each and every client a personally signed birthday card. Treat people well and they will look out for you too. This type of attitude will lead to many other benefits – discounts, collaborations, and introductions. Most importantly, when seeking out your team of supporters, remember to only align yourself with people who share your values.

3. Brand your life

The time for being shy is over. If you want to make a huge success of your contracting life, you need to step into the light and “own it”. You need to be a BRAND, and not just a person. Get yourself a professional logo, advertise your accomplishments, send out weekly or monthly newsletters, get vinyl stickers for your car, and unashamedly promote your services (make sure your contact details are highly visible). Brand your blog or website with your logo and place your logo or your face on mugs and give them to your clients as corporate gifts! Start a fanpage on Facebook, brand your twitter account, have t-shirts printed – and anything else you can think of. There are many inexpensive ways to get your brand noticed.

4. Become famous online

There is no doubt about it – you cannot afford to not be online in today’s digital age. The internet increases your networking potential a thousand times over and if you are not already using the web to promote yourself, you really should be.

Here is how it works: First read, read and read some more. Spend a few weeks finding the most interesting, up-to-date, award-winning and clever blogs, articles, news sites and e-books and read them all. You will then have a good idea of what the landscape is like. Now ask yourself: how can I best promote myself in this arena? A blog is an obvious choice, especially (but not only) if you are comfortable writing. If you are a not-too-shabby writer, you can also submit articles to various content-driven websites, and even be paid in some instances. You could build up a massive following in a year or two if you generate enough quality content. And then you could even look at writing e-books in your area of expertise!

If you are not a great writer and / or don’t have a lot of time – you can still find fame on the World Wide Web. For instance, your blog could be more image-driven, or you could upload your own instructional videos or voice recordings. You could also find and then re-post other peoples’ fantastic content (with credit and links of course). The truth is, anyone can blog successfully if they are generating (or merely hosting) quality content (interesting, entertaining or informative) on a regular basis. You can participate in forum discussions, join online groups, tweet, Facebook and blog like a pro even if your grammar and spelling is not that great. Once you achieve a little web-fame, more people will want to work with you, as you are now considered an expert in your field.

5. Walk the talk

What good is all this strutting, branding and blogging, however, if you are not an expert in your field?

How can you ensure that you are walking the talk? Start off by brushing up your skills; with courses, online courses, books, e-books, articles, training and anything else you can find that will enhance your image, skill-set and knowledge base. Dress the part and network like a pro. Always do your best and remember that what you do next and the way you do it, will have a direct influence on what happens in the next five to ten years after that.

Why be a contractor when you can be a really good contractor – the best even?

1stContact are an award winning, experienced and established company that has serviced over 100 000 customers. 1stContact provides specialist accountancy services to thousands of contractors and freelancers throughout the UK; giving forward-thinking individuals the tools to drive their careers and financial affairs forward with ease.1stContact offers accounting services for contractors, UK limited company formation, personal tax solutions and various other valuable financial advice. Whether you are looking to setting up a Limited Company, or you are simply a contractor looking for an accountant – 1stContact Umbrella will take away the stress and strain of tax administration.
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About Greg Dillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at http://gdinspires.com. He is also a prolific entrepreneur having launched Strat-Talking.com - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic as well as acquiring CreativeAgencyFreelancing.com for designers. Feel free to email him at: greg@gdinspires.com or follow on Twitter @CAFreelancing.

2 comments

  1. I can’t agree with point 2 more. Being a freelance contractor is a very lonely business if you allow it to be. It can be so easy to become a recluse without constant contact to others within your industry and other partners such as suppliers.

  2. Thanks Andrew, another factor worth noting is that today you simply cannot afford to not be online. The internet increases your networking potential tremendously and allows you to promote yourself to many more people in a day than knocking on doors will. The trick is to get yourself known as an expert in your field.

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