Written by Kathy Rosemary
Business goes social these days. In fact, it is not that business itself decided to move to social media. Everything is much simpler! Business follows people and latches onto consumer behaviour. If 20 years ago people were mostly offline, businesses invested in street advertising, TV ads, promotion in printed media etc.
Today, web 2.0 and social media gained tremendous popularity. So, business goes where people are. If people are in social network sites, business should go there. However, social media branding is not just creating a few accounts at popular sites with company info and contact details. The best marketing strategies for social media work only when implemented properly. Here are 10 top tips for successful social media brand building.
Companies that come to social networks to sell are usually ignored by the internet community. Of course, the ultimate goal of every business is to make profits by selling products/services. However, one should do it indirectly. There should be no direct appeals to buy something. Provide readers with free and interesting content instead!
Do not create multiple accounts with the same social network site
Your brand should be recognizable. Multiple accounts will just disperse attention of potential customers. Focus on one account.
Feedback with visitors
Well, just creating social media accounts with info on the brand has nothing to do with branding. In fact, you have to establish communication channels with potential customers. You have to hear them and moreover listed to people.
Business is personal
Users of social media sites got used to personal communication. So, they want to talk to a real person rather than the brand. A warm and friendly communication style is certainly appreciated.
Participate in polls
Vote as much as you can. It is also recommended to organize polls to find out opinions of potential customers. This is the best way to learn what your potential clients like and dislike.
Add as many friends as possible. Of course, never use spammy methods. The more people got a word about your business the better brand recognition will be. Send messages to friends only if you really think it will interest them, otherwise you will be labeled as a spammer, and nobody likes spammers in social media.
Build a brand’s story
A brand is not just a logo and a name. A story of a brand can create a positive information environment, thus, odds are that potential customers will be loyal to a brand from the very beginning. This will add personality to a brand and improve its recognition. As mentioned above, personality is what really matter sin social media. You may also focus on visual aspects, i.e. logos, colors, fonts, typography, icons etc, i.e. everything that will remind visitors of the brand.
Position your brand and identify your target audience
Sending invitation from a golf club to high school students is not a good idea while a fashionable clothes store should not make friends with retired folks. Talk to the right people and you will definitely get a response. The right brand positioning is a key success to any business. It is easy to find people in social media. However, you goal is to find the right people to whom your brand will be meaningful.
People do not want to talk to a logo
Yes, it is imperative to incorporate brand logo and colors into the social media account, but choose a brand ambassador, i.e. a person who will communicate with the audience on the brand’s behalf.
Show interest in other things
Do not be too selfish. Show your keen interest in sports, fashion, cars, showbiz, i.e. everything that people find interesting. This will add some human nature to your social media account.
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