This is a guest post by Charlene Mattson
With pinning becoming as popular as Tweeting, you might want to consider Pinterest as one of the best marketing strategies for your business. Companies that use Pinterest create virtual ‘pin boards’ that have a relationship with their product or brand. For example, Pet Plan, who have followers in the thousands, uses its pin boards to highlight pet related topics. So how can we make the most of Pinterest for our business?
The most important thing to do before you start pinning away enthusiastically is to decide what your business wants to achieve with Pinterest. You may wish to promote brand choice by highlighting your company policies, for instance. In this case, say your firm wants to emphasise itself as an equal rights employer, you might want to pin images of how to make a workplace accessible to people with disabilities. Pins that link directly to your web are great for driving traffic to your site – and giving your images exciting titles will increase the chances of people clicking on them.
Create useful, interactive pin boards
When you create a pin board, it is best to collate a selection of brightly coloured images that work well together. The images should ideally be your own, to avoid any legal issues, and they should be of a high quality and as interesting as possible. Promoting your brand or your products in a ‘non-salesy’ way works fantastically on Pinterest. If your company sells children’s toys, for instance, why not pin images of antique toys or charity toy giveaways? Or another great way to use Pinterest as a marketing tool could be to open your boards for audience interaction: getting you customers to pin pictures of their old toys could do wonders for your site traffic!
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